My interest in smarketing best practices started when our Latin American sales team grew a ton in just a few weeks. Suddenly, communication between Sales and Marketing was much harder to get right. When we were a smaller team, I could meet 1:1 with each salesperson and talk about how we could help generate more (and better) leads ... but that wasn't scalable as we grew.
via HubSpot Marketing Blog http://bitly.com/1VBGt8k
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