Transparency isn't convenient. You can't just openly share the good news -- you've got to share the bad news, too.
At least, that's how Patagonia views it. "Transparency is telling the good and the bad," says Rick Ridgeway, Patagonia's VP of Environmental Affairs, on this episode of The Growth Show. "It's having the moxie to openly tell our customers and other external stakeholders about the harm that we are doing."
via HubSpot Marketing Blog http://bitly.com/1L5j2jy
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