Tuesday, October 29, 2013

Enough with the Chest Pounding Posts, What's in It for Me?

A well structured and delivered content marketing program can serve to educate, entertain, or provide the opportunity to engage with your target customers and prospects. The result can increase site traffic too. But a content marketing strategy that’s focused exclusively on an increase in site traffic could be a good indicator of shameless self-promotion.

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via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/pruneau/1860246/enough-chest-pounding-posts-what-s-it-me

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