One of the greatest challenges every large brand faces is the need to respond to the new demands of a real-time marketplace. This extends from outbound engagement to build the relationships, loyalty and good will to drive long-term success, and the tireless 24/7 demand for customer service and product information.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/simonmainwaring/1870211/how-coke-mastercard-and-ge-get-nimble-real-time-social-marketplace
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/simonmainwaring/1870211/how-coke-mastercard-and-ge-get-nimble-real-time-social-marketplace
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