The 2012 Edelman Trust Barometer, a trust and credibility survey, found that regular rank-and-file company employees have more credibility than executives. While this might seem like bad news for companies – it should be considered a fantastic opportunity.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/ekaterina/1866136/want-find-brand-ambassadors-start-your-employees
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/ekaterina/1866136/want-find-brand-ambassadors-start-your-employees
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