Adobe has just released a "digital distress survey." According to Adobe, two thirds of marketing departments do not have a developed data analysis and insight strategy, so there is a lack of information as well as experience. Marketers must also manage creatives who sometimes lack availability to dive into data-driven presentations.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/laurentfrancois/1865166/social-media-emergency-digital-disconnection-marketers
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/laurentfrancois/1865166/social-media-emergency-digital-disconnection-marketers
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