Today, the talk of the town amongst marketers is the potential for brands to act as publishers and media companies, going direct to their customers or consumers in the fight to earn attention. It's a lofty ambition but worth pursuing as there are three drivers changing how we spend our time and attention.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/davidarmano/1867741/brands-five-content-archetypes
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/davidarmano/1867741/brands-five-content-archetypes
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