The study reports that Facebook’s ad clicks, ad impressions and advertisers’ return on investment were all higher in 2013 than 2012. Facebook ads were clicked 29% more often in 2013, and the ROI was 58% higher than 2012. The drop in CPC’s means that Facebook is becoming a cheaper and potentially effective channel for marketers.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/anitaloomba/1874886/facebook-ads-ctr-275-more-research
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/anitaloomba/1874886/facebook-ads-ctr-275-more-research
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