Global consumers rank European-based discount supermarket retailer ALDI as the "simplest" brand in the world--meaning its products and pricing are seen as straightforward and it is viewed as very trustworthy/easy to interact with. Read the full article at MarketingProfs
via MarketingProfs Daily http://www.marketingprofs.com/charts/2013/11923/what-are-the-simplest-brands-in-the-world
via MarketingProfs Daily http://www.marketingprofs.com/charts/2013/11923/what-are-the-simplest-brands-in-the-world
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