Samsung has launched an innovative marketing campaign today ahead of Opening Night for the Miami Heat, called “Together We Rise." Regardless of how the campaign turns out, this is a case study to watch, both in terms of community building and content generation. We'll be updating this Storify as the campaign progresses.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/suzimcc/1869816/following-samsung-s-togetherwerise-campaign-storify
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/suzimcc/1869816/following-samsung-s-togetherwerise-campaign-storify
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