If you’re a sports fan (well, more like a sports geek), you know about a trend toward advanced analytics (the book Moneyball presents this concept about baseball). Sports founders set a few statistics as the end-all, be-all numbers for the games they created over a hundred years ago—but, for example, do we actually know if batting average is the best measurement of a hitter?
Or, if a basketball team scores the most points per game on average, does it mean they have the best offense? Sometimes we try to measure success in a certain way simply because that’s how we’ve always done it.
This concept absolutely applies to inbound marketing. You see a lot of inbound and content marketing case studies that measure growth through visits by month. But do we actually know if that’s the correct way to analyze results? What if Company A devotes 20 hours and $200 to inbound each month, but Company B devotes 200 hours and $20,000? It could be that Company B has better growth, but maybe Company A gets a better return on its time and money.
With this in mind, I wanted to figure out how much of a return you’d receive if you put one hour of work into inbound marketing. That way, you could apply the results to your company and scale them no matter what size team or budget you have. And I came up with some pretty interesting stuff.
via HubSpot Marketing Blog http://bitly.com/1QBpVLl
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