Do you want the bad news or the good news first?
Let's start with the bad: Email marketing databases naturally degrade by about 22.5% every year.
Whether your contacts switch companies, decide to purge an old address they don't use anymore, or simply opt-out of your email communication, they're gone ... and they might not be coming back.
via HubSpot Marketing Blog http://bitly.com/1N5oajW
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