Why Buying Email Lists Is Always a Bad Idea (And How to Build Yours for Free)

You need people to email, and you need them quickly. Oh, and if you could get them pretty cheap, that'd be great, too.

That's the mindset many marketers find themselves in when they're on the phone with a list-purchasing company: We need new people to email to feed our sales organization. Acting on that moment of desperation, however, can cause them more long-term (and short-term) harm than good.

via HubSpot Marketing Blog http://bitly.com/1TKEoUb