As a publisher, your advertisers come to you with the expectation that you’re creating valuable sponsored content that brings MQLs to the table and ultimately delivers on their digital dollars spent. It’s a two-way street of trust. They’re counting on you to be the experts at knowing what your readers want to consume, while keeping their own interests in mind.
The dilemma? You need to prioritize preserving the sanctity of your own publication’s reputation, sometimes over making money. So how do you create a win-win scenario? Create GREAT content that advertisers love and trust.
via HubSpot Marketing Blog http://bitly.com/1Hb0taX
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