Upselling and cross-selling have obvious benefits for ecommerce companies: bigger revenue. The problem is that savvy buyers see right through the “You may also like…” and often skip the additional purchase. To really see success with your product suggestions, there’s an integral part of the formula: customer delight. When you can convince the buyer that your suggestions are for their benefit, then you can master the art of upselling and cross-selling. So, how can you go about doing that?
via HubSpot Marketing Blog http://bitly.com/1GNYqHN
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