It’s no secret that email marketing is a critical component of the inbound methodology. After all, why work so hard to build up a database of leads if you never do anything with them? An email campaign can be a very successful approach to nurturing leads through the funnel if you take the time early on to outline a solid strategy.
Like most digital citizens, you’ll probably start off by doing some online research around email marketing. If other marketers have seen success with this method, it’s likely that you’ll want to figure out what worked for them.
Unfortunately for your research, just about anybody can pass themselves off as an expert in this modern age of digital marketing. While there is certainly a great deal of good advice available on the internet to help you improve your online marketing efforts, there is just as much bad advice out there that could potentially derail your hard work if you’re not careful.
via HubSpot Marketing Blog http://bitly.com/1KLCj6z
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