These days, most businesses have gotten the hint that they need to have a presence on Facebook. Searching for a business on Facebook and seeing they don't have a Facebook Page garners the same reaction from users as searching for a business on Google and seeing they don't have a website: You just don't look legit.
But once you've created that business page, navigating the waters of building a Facebook presence is another matter entirely.
via HubSpot Marketing Blog http://bitly.com/1BYz9oR
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