How to Create a Traffic & Leads Waterfall Chart to Track Your Marketing Progress

Being able to consistently hit your website's traffic goal and provide the right number of quality leads to your sales team are two of the most crucial responsibilities of a marketing team.

But without the right tools in place, you could have wild variations in the number of visits or leads you actually generate. At the end of a month or quarter, you could end up way ahead or (more likely) way behind your goal.

via HubSpot Marketing Blog http://bitly.com/1GqafCx