Over the years, I’ve seen my fair share of bad surveys. Those tend to be easier to identify than good ones. You've probably taken some yourself -- they often have poorly worded questions and tend to drag on forever.
Good surveys, on the other hand, are forgettable. The best experience you can aim for is for the respondent to finish and think, “Well, that was tolerable.”
via HubSpot Marketing Blog http://bitly.com/1JKl5pb
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