What Hollywood and Cats Can Teach You About Creating Marketing Personas

So, it turns out that Hollywood screenwriters have quite a lot in common with professional marketers.

First of all, there are thousands (if not millions) of both of them, all trying to make a living through forging a connection with an audience. Both the screenwriter and marketers’ job is to connect with a particular audience in order to increase sales, whether it’s box office tickets or machine parts, their jobs are very similar.

via HubSpot Marketing Blog http://bitly.com/1Ggdeua