Many content marketers provide top-of-the-funnel and bottom-of-the-funnel content without realizing that’s what they’re doing. What if you could do so much more with your content marketing? What if someone told you the middle of the funnel is the most neglected area of content marketing?
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/helen-nesterenko/1856851/does-your-content-neglect-middle-marketing-funnel
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/helen-nesterenko/1856851/does-your-content-neglect-middle-marketing-funnel
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