A company won’t survive if it doesn’t meet its revenue goals. That’s why revenue isn’t just the sales team's problem -- it’s every department’s problem. An effective marketing team will set up the sales team for success by generating valuable leads and nurturing them until they’re ready to be passed to sales reps.
But the partnership doesn’t end there.
via HubSpot Marketing Blog http://bitly.com/1dOmKP2
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