There is no doubt that for many software-as-a-service (SaaS) companies, a free trial is a key component of their customer-acquisition strategy. Large amounts of their marketing budgets are focused on driving leads into a free trial. Many of them will also run email nurture streams and calling campaigns in the hope that users will activate the trial and convert to customers.
This isn't enough.
via HubSpot Marketing Blog http://bitly.com/1KR1oxZ
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