Also known as inbound marketing, content marketing is non-interruptive. Instead of overtly trying to sell something to your audience, you consistently create and deliver valuable information that educates them. Ultimately they reward you by purchasing your products, recommending them to friends via social media channels and word-of-mouth, and acting as brand ambassadors.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/pamdyer/1962446/7-steps-successful-content-marketing-infographic
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/pamdyer/1962446/7-steps-successful-content-marketing-infographic
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