Brand Passion and Velocity: Match Made in Social

Marketers understand that consumers buy based on their relationships with products and brands. Purchases are often driven by comfort and passion for a brand – especially true for items that display self-expression, like automobiles and clothing. Today, social media is the most direct way to understand consumer motivation.

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via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/visiblebarokascom/1972981/brand-passion-and-velocity-match-made-social