It's more rewarding to give than receive (or so they say), and the holidays are no exception.
But if your family and friends are geographically spread out, or too busy with work, present-buying can be a difficult task — especially if you don't know what the person you're shopping for really wants.
Elfster is an online platform for gift-giving. Launched in 2004, the website serves as a social media network for "Secret Santa" schemes and holiday wish lists. It's free to use, so long as you have an email account, and it has more than 1.8 million users.
We talked to founder Peter Imburg, about the platform's earnest roots, its just-released iPhone app and the future of online holiday shopping. Read more...
More about Gifts, Social Media, Features, Tech Innovators Series, and Tech Innovators
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