Five Ways to Ensure Customer Participation With Mobile Storybuilding

Whether in the form of a book, a movie, or a marketing campaign, great storytelling will always resonate with audiences. As consumers become increasingly mobile and social, however, they want to interact with the story, not just be exposed to it. Read the full article at MarketingProfs



via MarketingProfs Daily http://www.marketingprofs.com/articles/2013/12227/five-ways-to-ensure-customer-participation-with-mobile-storybuilding