"We knew BIOWARS was up against a lot of established competitors in the field. To stand out, we figured we needed to create a buzz about our story before the launch; to create some anticipation and buy-in of the story and characters so that people would look forward to the actual product when it was finally released," says Gabriel Shaoolian.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/steve-olenski/1965546/how-one-company-used-social-media-get-80000-facebook-fans-follow-product-it-la
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/steve-olenski/1965546/how-one-company-used-social-media-get-80000-facebook-fans-follow-product-it-la
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