Effective social media engagement is about more than just showing up and shouting about products and services. And there’s the added difficulty of dealing with the social media marketing efforts and campaigns of your direct competitors, too: after all, every business wants to be number one in their niche online.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/chrisstreet/1966936/how-beat-your-competitors-social-media-marketing
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/chrisstreet/1966936/how-beat-your-competitors-social-media-marketing
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