Hard as it is to believe today, there was time when celebrities wouldn’t lend their name to product endorsements. That was not to say they didn’t, they just didn’t do it in the United States. Japan was a big market for American celebrity endorsements. Well, all that changed.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/robertpassikoff/2000541/if-nike-brand-doesnt-fit-lebron-wont-commit
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/robertpassikoff/2000541/if-nike-brand-doesnt-fit-lebron-wont-commit
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