A perfect example of a brand leveraging social proof are major publishers (such as Mashable and Forbes) who showcase the number of shares, likes and/or views for each post or article. They are hoping that an article will generate more visibility and shares once people see its popularity.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/carriemorgan/1963066/your-twitter-app-creating-negative-social-proof
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/carriemorgan/1963066/your-twitter-app-creating-negative-social-proof
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