Smart PR professionals can apply big data in new ways. One example is crisis communications. Being able to research the players in a situation can help you avoid future problems. It can guide decisions. Having your finger on the pulse of the online conversations can identify threats as they arise.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/salfalko/1960226/pr-big-data-and-actionable-insights
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/salfalko/1960226/pr-big-data-and-actionable-insights
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