While marketing has a leading role in the adoption of social channels with a focus on building awareness, the benefits of increased collaboration between Marketing and IT include stronger/more compelling marketing messages and significant operational benefits, such as faster speed to market, greater product and service adoption, and fewer defects in products and services.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/vanessa-dimauro/1965606/what-happens-when-marketing-and-it-collaborate
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/vanessa-dimauro/1965606/what-happens-when-marketing-and-it-collaborate
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