Marketers, we have a problem. We’re at the apex of the perfect storm: we’re strapped for time, with more content than ever to promote on more social networks than ever before. When faced with this challenge, we can easily forget the golden rule of social media marketing: One size doesn’t fit all.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/mikevolpe/1968046/why-your-social-strategy-isn-t-one-size-fits-all
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/mikevolpe/1968046/why-your-social-strategy-isn-t-one-size-fits-all
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