When your company is in the hot seat, like Abercrombie and Fitch is, Facebook advertising might not be the best option. Instead, focus on positive forms of advertising such as a press release, wherein your brand retains much more control over the shape and delivery of the story.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/alexandrarose/1975956/abercrombie-and-glitch-facebook-ads-gone-wrong
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/alexandrarose/1975956/abercrombie-and-glitch-facebook-ads-gone-wrong
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