I received an email asking me what I thought of the Van Damme Volvo video that went viral to the tune of 57 million views and counting. Depending on the goals that Volvo had for the video, if it was about any kind of awareness and traffic, then yes, it did beyond great. But B2B marketing can't afford to be focused on random volume.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/ardathalbee/1977576/viral-not-game-point-complex-b2b-sales
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/ardathalbee/1977576/viral-not-game-point-complex-b2b-sales
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