Have you ever visited someone else's website and felt confused about what the company did and where they wanted you to go on their site? An experience like that can really make you wonder about visitors' experiences on your own website. Do your site visitors understand what you do and where you want them to go?
These are critical pieces of information to know and keep checking in on regularly.
via HubSpot Marketing Blog http://bitly.com/1KJA2K6
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